Leading strategic developer relations expert with 14+ years experience building world-class teams who drive product usage and enable customers to get the most out of the platform. Known for innovative strategies to keep Developer efforts fresh and building engagement and reliable feedback loops with a heavy emphasis on measurement. Deep understanding of industry dynamics with a playbook to engage developers and communities with authenticity. Understanding business needs and strategic initiatives and motivating individual contributors to perform tactically. Influential speaker, storyteller, developer plus marketer able to share technical concepts meaningfully and memorably. She has run DinosaurJS since 2016 alongside her partner-in-crime, Steve Kinney, and helps run other conferences such as CascadiaJS since 2018 and Lady Coders Conference in 2014, and 2018 and 2019.